PropTrack Realty — AI Lead Qualification & Routing System
How FLYZEO built an AI lead qualification agent for PropTrack Realty that contacts every inbound lead within 90 seconds and increased their conversion rate from 1.8% to 4.3%.
PropTrack Realty had 45 agents across 3 cities manually reading and routing every inbound lead from property portals, website forms and WhatsApp. This consumed 4+ hours of collective team time daily. High-value leads were waiting 2–5 hours before first contact — long enough for them to go to a competitor. Conversion was stuck at 1.8% against a 3.2% industry benchmark.
SOLUTION
FLYZEO built an AI lead qualification agent that monitors all inbound channels simultaneously, scores each lead against 14 qualification criteria and routes to the right agent with full context — within 90 seconds of submission.
Key automations delivered:
- Monitors 6 inbound channels simultaneously in real time (Bayut, Property Finder, website, WhatsApp, Instagram DMs, email)
- AI scores each lead across 14 criteria including budget, timeline, location preference and intent signals
- Routes to the correct agent based on specialisation, current workload and lead score
- Sends a personalised first-contact WhatsApp message within 90 seconds, before the agent follows up
- Syncs all lead data and conversation history to HubSpot CRM automatically
TECH STACK: n8n, OpenAI GPT-4o, WhatsApp Business API, HubSpot CRM, Zapier, Meta Leads API
TIMELINE: Deployed in 9 days
RESULTS
- Conversion rate increased from 1.8% to 4.3% within 6 weeks
- 90-second average time to first contact (previously 2–5 hours)
- 40% increase in qualified viewings booked per month
- 4 hours per day eliminated from manual lead management tasks
- HubSpot CRM fully populated with lead history — zero manual data entry